What is Amazon Prime Day?

What is Amazon Prime Day?

Amazon’s fourth ‘Prime Day’ falls on the 15th July 2019 this year, having launched in 2015. The day began as a celebration of the mega-retailer’s anniversary, but it’s now an annual shopping event occurring around the middle of July each year. The event is exclusively for Amazon Prime members and consists of a huge sale of products on the platform that are heavily reduced in price. The scale and scope of the event grows every year, with the 2019 deals expected to last for 48 hours, up from 36 hours in 2018.

Prime Day differs slightly from the famous ‘Black Friday’ in November each year, as it is specifically focused on Amazon, rather than a wide range of retailers. The deals themselves are also only available during a two-day period, rather than a week for Black Friday. Generally, the best deals are reserved for Amazon’s own devices, so if you are looking to purchase an Amazon product it might be worth waiting until the event in July. However, there are also plenty of deals available for products that are not Amazon’s own, such as coffee machines, beauty products and smart thermostats, to name but a few. In addition, as Amazon is also now an Apple authorized retailer, we’re likely to see some MacBook and iPad deals on Amazon Prime Day 2019 too.

Demand on the site reached such high levels on Prime Day in 2018 that Amazon customers experienced a number of technical issues when making purchases. However, in 2019 the company has stated that it has learnt from its errors of 2018 with its tech teams improving the architecture of the site to handle the increased capacity.

If you want to take advantage of the deals but are not a Prime member you can subscribe to Amazon’s 30-day free trial as a solution – just make sure you cancel your subscription if you don’t want to be charged after that. If you’re a student, you can also sign up for a six-month free trial of the service with your university email. However, if you’ve already done a free trial with Amazon Prime before and cancelled the subscription you won’t be able to access the deals using that account.

When using an e-commerce site, it is always important to consider the safety of your transactions. If you choose to store your card information online, be aware that this makes it more vulnerable to data breaches. Using a credit card, instead of a debit card, on an e-commerce website will give you some legal rights to reverse a transaction if there’s a problem with an item you’ve bought, or you suspect fraud. Also remember that when you buy something online not to use public Wi-Fi and NEVER give out your PIN code or online banking information when making a transaction online.

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