What is an Internet trust organization?

An Internet trust organization is a company that verifies that a website has met certain standards on privacy and other criteria. The Better Business Bureau’s website, BBB Online, for example, has a place for consumers to file complaints about sites, then tracks their responses and rates their efforts to respond to customer issues. Two other Internet trust organizations are TRUSTe and WebTrust. Websites approved by Internet trust organizations are able to display the privacy certification seals, although some unscrupulous websites might display the trust logos fraudulently.

If I have a secure connection to a Web site, does that mean I can trust the Web site?

How do I know I can trust a Web site?

Is the Internet secure?

What do the letters SSL mean on certain Web sites?