COMMENTARY: How Social Media Will Make You Fall in Love with Brands

While many of us would claim to “love” our iPhones or “love” flying Virgin America, for the most part, we don’t really have a deep connection with these brands. We appreciate their services and buy their products – maybe even bringing them into our bed at night – but we don’t look to brands for comfort or emotional support. And while brands might remember our birthday with an email, or answer the phone when we call, they don’t look out for us like we expect our friends to do. But get ready to change your relationship status, because brands are about to become your new BFFs.