Tracking users is all the rage. A battle is being waged over our data, and there are several parties involved in this fight. We voluntarily offer our data to various companies, only to discover that they are using it in ways that we never anticipated.
Smartphones have become almost an extension of ourselves. They are as integral to our lives as clothing. I have mine clipped to my suit when I’m working, jeans when I’m shopping, and pajamas when I’m lounging. And then, of course, it’s on the nightstand when I’m sleeping. It’s even right outside the shower.