It's 2012: Do you know all of the places where your personal information lives? Apparently Zappos doesn't and neither do a host of other businesses, as reported in the news on an almost daily basis. Businesses are overwhelmed by how much information they collect, and get into trouble because they don't know what data they actually have, where it's coming from, or where it's going, and hang on to it longer than they should. What's more, as in the case of Facebook, they're not always doing what their privacy policies say they are.